Empower yourself. Unscript your life.

Be what you want to be and live life your way

Welcome to SparkOnward, your space for clarity coaching in Amsterdam.

If you’re feeling emotionally exhausted, stuck in a life transition, or questioning your path, you’re not alone. This is where we rebuild from the inside out.

I offer personal and corporate counseling and coaching to help you reclaim clarity, confidence, and direction so that you can live in alignment with who you truly are.

Rashmi Baya – clarity coach helping people reclaim inner strength

Rashmi Baya

Hi, I’m Rashmi and my passion lies in helping people to empower themselves and find their inner strength to face life’s challenges. I guide reinvention for individuals, leaders, and the systems they live and work in. As a counselor, coach, and founder of SparkOn, I help people navigate the quiet ruptures and bold pivots of life, the moments when the old way no longer works, and something deeper is calling.

With 20+ years of experience across psychology, leadership development, and a deep understanding of human behaviour, I bring a rare combination of empathy and clarity to your transformation.

Growth isn’t about becoming someone new, it’s about becoming who you want to be.

Stress, anxiety, loneliness, feelings of not fitting in, relationships, and life transitions, whether in personal, social, or professional contexts – I’ve gone through all of those myself and offer a safe and compassionate space for you to explore your emotions, uncover hidden strengths, and build resilience.

I also run immersive personal development workshops that take you on a journey of finding yourself, your truth and your inner calm, giving you different perspectives on life and relationships. Often, we feel controlled by our emotions, circumstances, or past experiences. These workshops help you understand yourself, your thoughts, actions and reactions, and begin a conscious change towards taking ownership of your life.

The world needs your unique light, and I’m here to help you shine!

Work with me 1:1

Work with me

I don’t believe in surface fixes. I work with people who feel they are ready to own their life,  the ones who are too tired of being numb, too restless to stay in cages.

If you’re ready to liberate yourself from expectations and create the life that you always wanted, aligned with who you are, this is the perfect place for you.

We will work to find your truth, clarity, and inner power. We don’t fix, we unscript. When you work with me, you don’t just “improve.” You release. You disrupt. You rise.

A whole new way to see yourself and the world

UNSCRIPT your life

who am i discover yourself

WHO AM I?

You built a life around being reliable, successful, and responsible…and now everything is changing. Separation, divorce, 40, 50, 60, retirement, empty nest, lost your job, lost your spark…or something else?

You’re awake at 3am and wondering,Who am I?

If the old version of you is crumbling, I’ll help you find the next one.

where am i going sparkonward

WHERE AM I GOING?

You’re changing. More likely, you’re coming into your own. Your tolerance for BS is lower, you start understanding your childhood traumas, you value different things from what you did a few years ago.

Do you feel like you’ve outgrown the life you’re living?

You’re wondering where you’re going, you’re questioning things, even life, and constantly on your mind are 2 words – what’s next?

how do i get there

HOW DO I GET THERE?

Even when you know where you want to go, there is no google map to show you the way.

It almost seems easier figuring out where you want to go next than getting there. But it’s not.

I’ll help you zoom out and you will see your path clearly. You just need help to activate your inner compass and create a step by step plan to actually create the life you want.

“Working with Rashmi has been a turning point for me. When I first came to her, I was feeling stuck and unsure of how to move forward. She helped me gain clarity and see things from a new perspective. What I value most is how she calls a spade a spade. Her straightforward approach pushed me to confront the things I was avoiding and take real steps toward change. Because of our work together, I have become more confident, focused, and at peace with my decisions. I would wholeheartedly recommend Rashmi to anyone who is feeling stuck and looking for genuine growth.”

“Rashmi has a rare ability to see beneath the surface. She has a calm yet direct way of asking questions that weren’t always comfortable, but they were exactly what I needed. Today, I am clearer, more confident, and feel like myself than I have in years.”

Stories & Insights

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You Don’t Know Your Own Impact

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You're changing people's lives in ways you'll never see. The casual comment, the small gesture, the moment you were just being yourself - they're still carrying it. Here's why you don't know your own impact, and why that matters.
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The Invisible Chains – Control in Relationships

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Control in relationships isn’t always loud or obvious. Often, it hides behind care, logic, or love, making it harder to spot. Learn how subtle control can shape your connection and how to break free from its invisible chains.
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Women in Midlife: Truth, Anger & Awakening

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Midlife is not a crisis, it’s an awakening. But it can feel like anxiety, rage, exhaustion, and confusion all rolled into one. Perimenopause and burnout collide with the pressure of caring for everyone else, leaving women wondering what’s happening to their minds and bodies.Women are waking up, shedding roles, and finally asking: Who am I, really? It’s messy, often lonely, and wildly misunderstood. But beneath the chaos lies an awakening - the start of a life that’s finally your own.