Last updated: 27 February 2026
This Cookie Policy explains how Spark Onward (“we”, “us”) uses cookies and similar technologies on sparkonward.com.
1. What are cookies?
Cookies are small text files stored on your device when you visit a website. Some cookies are essential for the site to work. Others help us understand how the site is used (analytics) or support marketing tools (only if you choose to allow them).
2. Types of cookies we use
2.1 Essential cookies
These are required for the website to function and to store your cookie choices. They cannot be switched off.
2.2 Functional cookies (optional)
These help improve your experience (for example, remembering preferences). If we use them, they will be shown in your cookie settings.
2.3 Analytics cookies (optional)
These help us understand how visitors use the website so we can improve content and performance. We only place analytics cookies if you consent where required.
We currently use Google Analytics 4, deployed via Google Tag Manager.
2.4 Marketing cookies (optional)
These may be used to measure the effectiveness of campaigns and/or to show relevant ads on platforms such as Meta (Facebook/Instagram). We only place marketing cookies if you consent where required.
3. Cookie consent and preferences
When you first visit the site, you can accept, reject, or customise cookie settings through the banner.
You can change your choices at any time by clicking “Cookie Preferences” in the site footer (or reopening the cookie banner settings).
4. Cookies used on this Website
Necessary cookies
wpconsent_preferences | Stores your cookie consent preferences (e.g., accept/reject choices). | 30 days |
Analytics cookies (optional — set only with consent)
These cookies help us understand usage and improve the Website. They are set only if you consent where required.
Cookie | Purpose | Duration |
|---|---|---|
_ga | Distinguishes users (analytics). | 2 years |
_ga_* | Maintains session state / analytics data. | 2 years |
_gid (may appear depending on implementation) | Distinguishes users (short-term analytics). | 24 hours |
_gat (may appear depending on implementation) | Throttles request rate. | 1 minute |
Marketing cookies — only set with consent (if enabled)
If Meta/Facebook Pixel is enabled on this site, it will appear in your cookie settings and may set cookies such as:
_fbp (commonly used to deliver and measure ads)
If marketing cookies are disabled in your settings, these are not placed.
5. Browser Controls
You can also control cookies through your browser settings. Disabling some cookies may affect site functionality.
6. Contact
Questions about cookies: contact@sparkonward.com
For more information on how we handle your personal data, please see our Privacy Policy.
